Checking a website SEO ranking

There are many tools you can use to check the SEO score of a website. Each one is slightly different however we will go through how to use moz.com

  1. https://moz.com/
  2. https://neilpatel.com/ ( Will limit you to 5 searches per day)
  3. https://www.semrush.com/dashboard/ ( Will limit you to 5 searches per day)

Moz.com

After you have typed in the website you are auditing you will see the 4 main indicatiors to how well the domain is ranking

Domain Authority: The domain authority of a website describes its relevance for a specific subject area or industry. This relevance has a direct impact on its ranking by search engines, trying to assess domain authority through automated analytic algorithms. 

The Higher the domain authority of a website the higher chance it has a ranking of google. Domain Authority can be achieved in many ways however the main way is through being linked to from other domains.

Google ranks website with a sort popularity contest. Meaning the more domains that link to you, results in you looking more trustworthy, popular or authoritative. The authority score of theses links is also factored into the algorithm. Having 100’s of links for a website that don’t have a high authority score can be less effective than a few domains with high authority score.

Linked Route domain / Backlinks: You can see how many links a website has from linked Root domain category and where the links are coming from.

Ranking Keywords

The ranking keywords means the amount of search terms that the website will show up for.

One point is that keywords can have many words such as “local barbershop”.

Having more keywords and ranking high on them will generate more traffic to your website.

You can see for google they have theses keywords

Here you can see that the search term ‘google drive’ has 2,905,335 hits per month and Google is ranking first for it.

Sometimes smaller website keywords and other data won’t show if they are new or are not recognised due to insufficient traffic or keywords.