Creating your marketing plan – Calculating CPA

You can download the spreadsheet here.

CPA -> Cost per action ( the cost of somebody performing an action you want through PPC (paid per click) advertisement such as buying a product, signing up or registering an account )

The average cost per action (CPA) is calculated by dividing the total cost of conversions by the total number of conversions. For example, if your ad receives two modifications, costing $2.00 and $4.00, your average CPA for those conversions is $3.00.