We will use one or a combination of the following to perform competitor analysis regarding google search ranking.
Here the main thing we are looking for is Domain authority, the amount of organic traffic and their backlinks.
‘A website’s domain authority describes its relevance for a specific subject area or industry. Domain Authority is a search engine ranking score developed by Moz. This relevance directly impacts its ranking by search engines, trying to assess domain authority through automated analytic algorithms.’
‘A backlink is a link from another website to that web resource. A web resource may be a website, web page, or web directory. A backlink is a reference comparable to a citation. ‘
Theses can all be gathered from the website linked above and will tell you how competitive your competitors are regarding organic ranking on Google.
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