After a the audit and produced a report we will deep dive into the Performance section.
The Performance section primarily gives us information on how fast the website loads and what is slowing it down.
Google has releases stats that show performance is directly correlated with bounce rate.
Bounce rate: Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site.
If a website has a issues with speed there are many ways we can improve it.However we must track down the problem first.
There can be many problems associated with website speed such as
It is important to give a deep dive into theses metrics and report them to the website owner and the development team.
There are a few metric that can be easily fixed however.
Resizing Images resizing images can be quickly done on WordPress through the use of free third-party plugins that will create a copy of the image for 4 main resolutions as well as compressing and converting it t webp a filetype created by google to increase image loadtime.
Lazy loading certain services on your website to load last before the main content is loaded is also criticial to a successfull website.
Caching installing a caching plugin can quickly increase the amount of time your website loads by saving a snapshot of the website after it was rendered or created many it doesn’t have to be created again by the webserver
A second is increase the power of your webserver or adding new webserver in diffeernet goelocations where your user base might be.
More can be read on this article: https://www.websitebuilderexpert.com/building-websites/website-load-time-statistics/