Understanding Customers

As the old saying goes, every business is a good business if you
have a customer. In modern terms we can say that the customer
is the king. The basic mantra of marketing is to get the customer
interested in the products or services that you are offering. And
to attract the customer, you must suffice the needs and
demands of the customers or consumers. Understanding the
customers is therefore essential to satisfy the customers. This
module discusses the fundamental concepts related to customers
and why it is so important to understand the customers.