Cultural factors

Cultural factors are the deepest influence on consumer behavior.
Therefore marketers need to understand customers’ culture, subculture, and social class before planning an advertising
strategy.


Culture is the main cause of consumer’s desire and purchasing behavior. Every group or society has a culture and cultural
influences on buying behavior vary greatly. Culture operates at various levels of society: nation, industry, occupation, corporate, and organization. Culture is comprehensive, learned, and also manifested within boundaries or acceptable behavior.